Building credibility through honesty and competence from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To be persuasive, one must first establish credibility. This can be achieved through two key components: honesty and competence. Honesty involves conveying information truthfully and transparently. People are more likely to trust someone who is honest with them. This means avoiding lies or deceit in any form. It also means admitting mistakes when they occur, as covering them up can damage credibility. Competence, on the other hand, involves demonstrating knowledge and expertise in a particular area. This can be done through qualifications, experience, or a track record of success. When people believe that you know what you're talking about, they are more likely to listen to you and be influenced by your arguments. However, competence alone is not enough. It must be paired...
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