Audio available in app
Building credibility through honesty and competence from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
To be persuasive, one must first establish credibility. This can be achieved through two key components: honesty and competence. Honesty involves conveying information truthfully and transparently. People are more likely to trust someone who is honest with them. This means avoiding lies or deceit in any form. It also means admitting mistakes when they occur, as covering them up can damage credibility. Competence, on the other hand, involves demonstrating knowledge and expertise in a particular area. This can be done through qualifications, experience, or a track record of success. When people believe that you know what you're talking about, they are more likely to listen to you and be influenced by your arguments. However, competence alone is not enough. It must be paired...Similar Posts
Collaboration and teamwork can lead to greater success in sales
In the world of sales, the traditional model of the lone wolf, working solo to close deals, is becoming increasingly outdated. ...
The reptilian brain drives human behavior
The reptilian brain, also known as the primal brain, is the oldest part of the human brain. It is responsible for our most basi...
Offering incentives can be persuasive
Offering incentives to someone can be a powerful tool in persuasion. When you provide an incentive, you are essentially giving ...
Supercommunicators harness the power of effective storytelling
Supercommunicators have a unique ability to captivate their audience through the art of storytelling. They understand that stor...
Repetition reinforces the stickiness of an idea
The idea that repetition reinforces the stickiness of an idea is not just a random observation; it is grounded in the way our b...
Practice makes perfect
The concept of perfecting a craft through practice is a fundamental principle that holds true in every aspect of life. Just as ...
Persuasion techniques can be dark
The concept of persuasion techniques being dark is a fundamental aspect of understanding the power dynamics at play in human in...
Never stop learning and growing as a sales professional
The concept of never stopping learning and growing as a sales professional is crucial in the world of sales. Sales is a dynamic...
design
Design is about much more than making something look good. It's about creating something that is functional, effective, and mea...
Using repetition can reinforce persuasive messages
Repetition is a powerful tool when it comes to persuasion. By repeating a message multiple times, you increase the likelihood t...