Building trust is important from "summary" of The Psychology of Persuasion by Kevin Hogan
Building trust is the foundation of any successful relationship, whether it be in business, personal life, or any other aspect of human interaction. Trust is what allows individuals to feel confident in one another, to believe in their intentions and actions, and to ultimately cooperate and work towards common goals. Without trust, relationships are fragile and easily broken.
When trust is present, people are more likely to listen to one another, to be open and honest in their communication, and to be willing to collaborate and compromise. Trust breeds loyalty, commitment, and a sense of security that can be invaluable in any situation. In the world of persuasion, trust is essential for getting others to say yes to your ideas or proposals.
Building trust involves a number of key factors, inclu...
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