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The principle of reciprocity can be a persuasive tool from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Reciprocity is a powerful force that drives human behavior. When someone does something nice for us, we feel a natural urge to return the favor. This principle has been ingrained in our social interactions since the beginning of time. By understanding and leveraging the principle of reciprocity, you can significantly increase your persuasive abilities. Reciprocity works because it taps into our innate sense of fairness and social obligation. When someone gives us a gift or performs a favor for us, we feel a sense of indebtedness that compels us to reciprocate. This sense of obligation is deeply rooted in our psychology and can be a potent tool in influencing others. To effectively use reciprocity in persuasion, you must first give before you ask. By providing val...
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