Link offline and online marketing efforts from "summary" of Permission Marketing by Seth Godin
To truly maximize the impact of your marketing efforts, it is crucial to bridge the gap between your offline and online strategies. In today's interconnected world, consumers move seamlessly between the physical and digital realms, and as a marketer, you must adapt to this reality. By integrating your offline and online initiatives, you can create a cohesive brand experience that resonates with your target audience across all touchpoints. For example, if you are running a television ad campaign, you can drive viewers to your website by including a call-to-action that encourages them to visit a specific landing page for more information or a special offer. Conversely, if a customer inte...
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