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Visuals can enhance emotional connections from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Visuals are a powerful tool when it comes to persuasion. They have the ability to evoke emotions and create strong connections with the audience. By using visuals strategically, you can tap into the emotional side of your audience and make a lasting impact on them. When a message is accompanied by visuals, it becomes more engaging and memorable. Visuals have the power to convey complex ideas in a simple and straightforward manner, making it easier for the audience to understand and connect with the message on an emotional level. In fact, research has shown ...
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