Framing can impact perception from "summary" of The Science of Persuasion by Brad Bradshaw
The way a message is framed can significantly influence how it is perceived by the audience. This concept is crucial in the realm of persuasion, as it highlights the power of language and communication in shaping people's attitudes and behaviors. By presenting information in a certain light, persuaders can guide individuals towards a particular viewpoint or decision. For example, consider a study that presented the same information about a surgical procedure in two different ways. One group was told that the procedure had a 70% success rate, while the other group was informed that it had a 30% failure rate. Despite the information being essentially the same, the framing of the message led to different perceptions among the participants. The group that heard about the success rate was more likely to view the procedure positively, while the group that heard about the failure rate was more like...
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