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Neurological responses influence buying choices from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
The decisions we make when purchasing a product or service are not solely rational; they are heavily influenced by our brain's neurological responses. These responses play a critical role in shaping our buying choices, often without us even realizing it. Our brains are wired to seek pleasure and avoid pain, a concept deeply ingrained in our evolutionary history. When we encounter a product or service, our brain quickly assesses whether it will bring us pleasure or pain. This assessment is not a conscious process; it happens at a subconscious level, driven by our primal instincts. Neurological responses also play a significant role in forming emotional connections with brands. When we feel a strong emotional connection to a brand, our brain releases chemicals such as dopamine, oxytocin, and serotonin, which are associated with pleasure, trust, and ha...
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