The way information is framed can influence decisionmaking from "summary" of Magic Words by Jonah Berger
When we think about making decisions, we often believe that we are rational beings, carefully weighing the pros and cons before coming to a conclusion. However, what many of us fail to recognize is the power of framing in influencing the decisions we make. The way information is presented to us can have a significant impact on the choices we ultimately make. Consider a study conducted by psychologists Amos Tversky and Daniel Kahneman, who presented participants with a hypothetical scenario in which the outbreak of a deadly disease was expected to kill 600 people. Participants were given two options: Option A, which would save 200 people for sure, or Option B, which had a 33% chance of saving all...
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