Nudges can help guide better behaviors from "summary" of Misbehaving by Richard H Thaler
Nudges are powerful tools that can help individuals make better decisions without limiting their freedom of choice. By understanding how people think and behave, policymakers can design nudges that guide individuals towards more desirable outcomes. These nudges work by making the desired behavior easier, more attractive, or more convenient to choose. For example, placing healthier food options at eye level in a cafeteria nudges people towards making better dietary choices. Nudges take advantage of the fact that humans are not always rational decision-makers. We are influenced by our environment, emotions, and social norms, leading us to make choices that may not always align with our long-term goals. By subtly altering the choice architecture, nudges can hel...Similar Posts
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