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Language choice can influence decisionmaking from "summary" of Alchemy by Rory Sutherland
When people make decisions, they are often influenced by the language used to present options to them. The way a choice is framed can have a significant impact on the decision-making process. For example, if a decision is presented in a negative light, people may be more likely to avoid taking risks. On the other hand, if a decision is framed in a positive manner, individuals may be more inclined to take action. Language can also influence how people perceive the value of different options. By using certain words or phrases, marketers can manipulate consumers into believing that one option is more desirable than another. This is why it is important to pay attention to the language used in advertisements and other...
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