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The psychology of persuasion underpins effective communication from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
To effectively communicate with others, it is essential to understand the psychology of persuasion. This concept serves as the foundation for successful communication, as it allows individuals to influence the thoughts, feelings, and behaviors of others. By utilizing principles of persuasion, individuals can craft messages that resonate with their audience and ultimately achieve their desired outcomes. Persuasion involves appealing to the emotions, beliefs, and values of others in order to sway their opinions or decisions. By understanding what motivates and influences people, communicators can tailor their messages to be more persuasive and compelling. This can involve using techniques such as storytelling, social proof, and framing to engage with...
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