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The ecosystem map shows the broader context of a service from "summary" of Mapping Experiences by James Kalbach
The ecosystem map is a visualization that represents the broader context of a service. It illustrates the various actors—such as customers, employees, partners, and competitors—that interact with the service. By showing these relationships and dependencies, the ecosystem map helps us understand how the service fits into the larger environment. In addition to actors, the ecosystem map also includes elements such as touchpoints, channels, products, and infrastructure. Touchpoints are the points of contact between the service and the actors, while channels are the mediums through which the service is delivered. Products refer to the tangible or intangible offerings of the service, and infrastructure represents the underlying systems and technologies tha...
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