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The ecosystem map shows the broader context of a service from "summary" of Mapping Experiences by James Kalbach
The ecosystem map is a visualization that represents the broader context of a service. It illustrates the various actors—such as customers, employees, partners, and competitors—that interact with the service. By showing these relationships and dependencies, the ecosystem map helps us understand how the service fits into the larger environment. In addition to actors, the ecosystem map also includes elements such as touchpoints, channels, products, and infrastructure. Touchpoints are the points of contact between the service and the actors, while channels are the mediums through which the service is delivered. Products refer to the tangible or intangible offerings of the service, and infrastructure represents the underlying systems and technologies that support the service. Creating an ecosystem map involves conducting research and gathering data from various sources. This information is then organized and visualized to reveal the connections between different elements. By visualizing the ecosystem, we can identify opportunities for improvement, anticipate potential risks, and make more informed decisions about the service. The ecosystem map is a valuable tool for stakeholders across an organization, from designers and developers to marketers and executives. It provides a shared understanding of the service and its context, helping to align efforts and priorities. Ultimately, the ecosystem map enables us to design and deliver better services that meet the needs of both the actors and the business.- The ecosystem map is a powerful tool for understanding the broader context of a service. By visualizing the relationships and dependencies between actors, touchpoints, channels, products, and infrastructure, we can make more informed decisions and improve the overall service experience.
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