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Crossfunctional collaboration enhances mapping efforts from "summary" of Mapping Experiences by James Kalbach
To truly understand the intricate web of touchpoints that make up an experience, it is essential to bring together individuals from various disciplines. This crossfunctional collaboration allows for a more comprehensive mapping effort, drawing from a variety of perspectives and expertise. When different team members with unique skills and backgrounds come together, they can identify touchpoints that might have been overlooked by a more siloed approach. By working together, crossfunctional teams can create a more holistic view of the user experience, incorporating insights from design, marketing, engineering, and other departments. This collaborative effort ensures that all ...
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