Blue Ocean Strategy encourages companies to innovate beyond current industry boundaries from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
Blue Ocean Strategy challenges companies to break away from the cutthroat competition that characterizes the traditional "red ocean" of existing market space. Instead of battling head-to-head with rivals in overcrowded industries, companies are urged to seek out uncontested market spaces where competition is irrelevant. By expanding their horizons beyond current industry boundaries, companies can discover new opportunities for growth and innovation. This approach requires companies to think outside the box and explore uncharted territory. Rather than simply trying to outperform competitors in the same market ...
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