oter

Blue Ocean Strategy encourages companies to innovate beyond current industry boundaries from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne

Blue Ocean Strategy challenges companies to break away from the cutthroat competition that characterizes the traditional "red ocean" of existing market space. Instead of battling head-to-head with rivals in overcrowded industries, companies are urged to seek out uncontested market spaces where competition is irrelevant. By expanding their horizons beyond current industry boundaries, companies can discover new opportunities for growth and innovation. This approach requires companies to think outside the box and explore uncharted territory. Rather than simply trying to outperform competitors in the same market ...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Utilize social media to amplify messaging
    Utilize social media to amplify messaging
    To reach your audience effectively in today's fast-paced digital world, you must utilize social media to amplify your messaging...
    Strive to be extraordinary in business
    Strive to be extraordinary in business
    In a crowded marketplace, where consumers are constantly bombarded with endless choices, it is no longer enough to simply be go...
    Corporate social responsibility benefits society and the environment
    Corporate social responsibility benefits society and the environment
    Corporate social responsibility is a vital aspect of businesses in today's world. By taking responsibility for the impact they ...
    Think about your customer's needs and desires
    Think about your customer's needs and desires
    To succeed in business, you must understand one fundamental truth: it's not about you. It's about your customers. Their needs, ...
    Bad strategy is built on wishful thinking and denial
    Bad strategy is built on wishful thinking and denial
    Bad strategy arises from wishful thinking and denial. When leaders and organizations engage in wishful thinking, they fail to c...
    Foster a culture of transparency and open communication
    Foster a culture of transparency and open communication
    Building a culture of transparency and open communication is essential for the success of any organization. This involves creat...
    Implement scalable processes for sustainable growth
    Implement scalable processes for sustainable growth
    To achieve sustainable growth, it is essential to establish processes that can scale along with the business. Scalability is cr...
    The Six Paths Framework helps companies explore new opportunities
    The Six Paths Framework helps companies explore new opportunities
    The Six Paths Framework is a powerful tool that companies can use to discover new opportunities for growth and innovation. By l...
    Think creatively and outside the box for growth strategies
    Think creatively and outside the box for growth strategies
    When it comes to developing growth strategies, it is essential to embrace creativity and think beyond conventional methods. Thi...
    Embracing uncertainty and risk in decisionmaking
    Embracing uncertainty and risk in decisionmaking
    The key to successful decision-making in the world of innovation is the ability to embrace uncertainty and risk. This concept m...
    oter

    Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

    W. Chan Kim

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.