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Persuade with authenticity from "summary" of Quando você faz o que eu quero by Henrik Fexeus

When we talk about persuading with authenticity, we are delving into the realm of influence and communication. It's about being genuine and true to yourself while also being able to effectively sway others to your way of thinking. Authenticity is the key to successful persuasion because people can sense when someone is being fake or insincere. When you are authentic in your approach, you come across as more trustworthy and reliable. People are more likely to listen to you and be persuaded by your arguments when they believe that you are being genuine. Authenticity also helps to establish a connection with your audience, creating a sense of cama...
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    Quando você faz o que eu quero

    Henrik Fexeus

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