Marketing is about getting and keeping customers from "summary" of The 1-Page Marketing Plan by Allan Dib
Marketing is not just about making a sale. It's about building a relationship with your customers that goes beyond the initial transaction. You want to attract customers to your business, but you also want to keep them coming back for more. This is where the real value lies - in the long-term relationship you have with your customers. To do this effectively, you need to understand your customers' needs and desires. What are they looking for in a product or service? What problems do they need solving? By understanding your customers on a deeper level, you can tailor your marketing efforts to meet their specific needs and provide them with real value. Once you've attracted...
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