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Creating a sense of belonging can influence behavior from "summary" of The Psychology of Persuasion by Kevin Hogan
Creating a sense of belonging is a powerful tool when it comes to influencing behavior. When individuals feel like they are part of a group or community, they are more likely to act in ways that align with the group's values and norms. This sense of belonging can create a strong sense of identity and purpose, motivating individuals to conform to the expectations of the group. Belongingness plays a crucial role in shaping how individuals see themselves and how they interact with others. When people feel connected to a group, they are more likely to adopt the group's beliefs and behaviors. This is because belongingness fulfills a fundamental human need for social connection ...
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