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Make messages concrete and tangible for better understanding from "summary" of Made to Stick by Chip Heath,Dan Heath
To make our messages more effective, we need to make them concrete and tangible for better understanding. This means taking abstract ideas and turning them into something that people can see and touch in their minds. When our messages are concrete, they become more clear and memorable. For example, instead of saying "we need to improve customer satisfaction," we can say "we need to make sure every customer leaves our store with a smile on their face."By making our messages concrete, we help our audience better grasp the meaning behind our words. This is because concrete language appeals to our senses and emotions, making it easier for us to connect with and remember the message. When we talk about abstract concepts like "increasing productivity" or "building strong relationships," it can be difficult for people to envision what that actually looks like in practice. But when we use concrete examples and vivid imagery, our message become...
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