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Leadership starts with why from "summary" of Start with Why by Simon Sinek
In order to truly lead, one must start with the fundamental question of “why.” Why does the organization exist? Why do we do what we do? These are the questions that must be answered in order to inspire others to follow. Leaders who start with “why” are able to communicate their beliefs and values in a way that resonates with others on a deeper level. By starting with “why,” leaders are able to tap into the emotions and beliefs of their followers. People are not just motivated by what you do or how you do it, but why you do it. When leaders are able to clearly articulate their “why,” they are able to attract others who share their beliefs and values. This creates a sense of unity and purpose that is essent...
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