Leaders should be able to communicate with influence and persuasion from "summary" of Leadership Communication by Deborah Barrett
The ability to communicate with influence and persuasion is a critical skill for leaders in today's fast-paced and complex business environment. Effective leaders understand that simply conveying information is not enough - they must be able to inspire, motivate, and convince others to follow their lead. In order to communicate with influence, leaders must first establish credibility and trust with their audience. This requires a combination of expertise, authenticity, and emotional intelligence. Leaders who are seen as knowledgeable, honest, and empathetic are more likely to be listened to and respected by their team members. Furthermore, leaders must be able to tailor their communication style to fit the needs and preferences of their audience. This may involve adjusting their tone, language, and delivery based on factors such as the listener's level of expertise, personality, and cultural background. By being adaptable and empathetic in their communication approach, leaders can increase the likelihood of their message resonating with others. In addition, effective leaders use persuasion techniques to influence the attitudes and behaviors of their team members. This may involve framing their message in a way that appeals to the listener's values, beliefs, and emotions. By presenting compelling arguments, providing evidence, and addressing potential objections, leaders can persuade others to see things from their perspective and take action accordingly.- Leaders who are able to communicate with influence and persuasion are more likely to inspire trust, loyalty, and commitment from their team members. By mastering these essential skills, leaders can drive positive change, foster collaboration, and achieve their organizational goals.
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