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Contrast: highlighting differences to make decisions from "summary" of Gatilhos mentais by Gustavo Ferreira
Contrast is a powerful mental trigger that can help us make decisions more effectively. By highlighting differences between options, we are able to see the pros and cons of each more clearly. This allows us to weigh our choices and choose the one that best aligns with our goals and values. When faced with a decision, it can be easy to become overwhelmed by the sheer number of options available. However, by using contrast, we can simplify the decision-making process. By comparing and contrasting the different choices, we are able to focus on the key differences that will impact our decision. Addi...
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