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Scarcity can make something more desirable from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
Scarcity is a powerful motivator that can significantly increase the desirability of an item. When something is scarce or limited in availability, people tend to perceive it as more valuable. This perception stems from the fear of missing out on the opportunity to obtain the scarce item. In the book "Influence, New and Expanded," the author explains how scarcity can create a sense of urgency and competition among individuals. This urgency can lead people to act quickly and decisively in order to secure the scarce item before it runs out. The fear of missing out on the opportunity can drive people to make impulsive decisions and purchase items they may not have considere...
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