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We tend to conform to behaviors that align with group norms from "summary" of Invisible Influence by Jonah Berger
Humans are inherently social creatures, often influenced by the behaviors and expectations of those around them. Social norms act as a compass, guiding individual actions to align with the collective. When in a group, the tendency to mirror others arises from a psychological need for acceptance and belonging, which can sometimes overshadow personal preferences. This phenomenon becomes especially pronounced in ambiguous situations where individuals look to peers for cues on how to behave. When faced with uncertainty, the default response is to observe and emulate. This creates a feedback loop where certain behaviors become normalized, perpetuating a cycle of conformity. The more individuals witness a behavior approved by their peers, the more likely they are to adopt it themselves. The impact of this alignment is not limited to trivial matters. It...
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