Establishing credibility is crucial from "summary" of Influence, New and Expanded by Robert B Cialdini
In the realm of influence, establishing credibility is paramount. It serves as the foundation upon which all successful persuasion is built. Without credibility, our words fall upon deaf ears, our suggestions dismissed without a second thought. It is through credibility that we gain the trust and respect of others, allowing us to influence their thoughts and actions. Credibility is established through a variety of means, one of which is expertise. When we are perceived as knowledgeable and competent in a particular subject, others are more likely to heed our advice and follow our lead. This expertise can be demonstrated through our qualifications, experience, or track record of success in the field. Another important aspect of credibility is trustworthiness. People are more likely to be swayed by someone they perceive as honest and ethical. This trust can be built through consistent behavior, transparency, and a track record of keeping promises and fulfilling commitments. In addition to expertise and trustworthiness, likability also plays a role in establishing credibility. People are more inclined to listen to and be influenced by those they find likable and relatable. Building rapport, showing empathy, and finding common ground with others can go a long way in enhancing our credibility.- Credibility is the currency of influence. It is what allows us to gain a foothold in the minds of others, to sway their opinions and decisions. Without it, our attempts at persuasion are likely to fall flat. Therefore, it is crucial that we prioritize establishing and maintaining credibility in all our interactions.
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