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Cultivate trust and credibility to enhance influence from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
To increase our ability to shape the thoughts and behaviors of others, it is crucial to focus on establishing trust and credibility. This means cultivating a reputation for honesty, integrity, and reliability in all interactions. People are more likely to be influenced by those they trust and find credible, as they perceive them as knowledgeable and sincere. Building trust and credibility involves consistently demonstrating expertise, delivering on promises, and acting in a transparent and ethical manner. One way to enhance trust and credibility is through the principle of consistency. By aligning our words and actions, we show that we are reliable and dependable. Consistency creates a sense of predictability, which fosters trust and confidence in our intentions. People are more likely to be influenced by those who exhibit consistency in their beliefs and behaviors, as it signals reliability and integrity. Another key component of cultivating trust and credibility is through the principle of social proof. By providing evidence of our expertise and track record of success, we can establish our credibility in the eyes of others. People are more likely to be influenced by those who are perceived as competent and knowledgeable, as they are seen as reliable sources of information and guidance. Demonstrating social proof can help enhance our influence by showcasing our expertise and credibility to others.- By focusing on building trust and credibility, we can enhance our ability to influence others. Through consistency and social proof, we can establish ourselves as trustworthy and credible individuals, making others more receptive to our ideas and suggestions. By cultivating a reputation for honesty, integrity, and reliability, we can increase our influence and effectiveness in shaping the thoughts and behaviors of those around us.
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