People are more likely to comply with requests when they feel indebted from "summary" of O Poder Da Persuasão by Robert B. Cialdini
According to Cialdini, the idea that people are more inclined to say yes to a request when they feel they owe something to the requester is a powerful tool of persuasion. This principle of reciprocity is deeply ingrained in human psychology, influencing our behavior in a subtle yet significant way. When someone does us a favor or gives us a gift, we feel a sense of indebtedness towards them, a desire to repay the kindness shown to us.
This feeling of indebtedness can be leveraged by skilled persuaders to increase the likelihood of compliance with their requests. By initiating the cycle of reciprocity through a small gesture or favor, they create a sense of obligation in the recipient, making...
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