Leveraging reciprocity can yield results from "summary" of Influence, New and Expanded by Robert B Cialdini
Reciprocity, the idea of returning a favor, is a powerful force that influences human behavior. When someone does something for us, we feel a sense of obligation to repay the favor. This principle is deeply ingrained in our social norms and can be leveraged to yield results in various situations. By understanding the power of reciprocity, we can strategically use it to our advantage. Reciprocity operates on the principle of give and take. When we receive a gift or favor, we are more likely to reciprocate in return. This social norm is so strong that even small gestures can trigger a sense of obligation. For example, when someone offers us a free sample, we are more inclined to make a purchase. This simple act of reciprocity can lead to increased sales and customer loyalty. In a study...
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