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Building rapport can enhance persuasive efforts from "summary" of Influence, New and Expanded by Robert B. Cialdini, PhD
Building rapport involves establishing a connection with another person, a feeling of commonality and understanding that leads to mutual trust and respect. This connection can be a powerful tool in persuasive efforts, as people are more likely to be influenced by those they trust and feel a connection with. When we build rapport with someone, we create a sense of likability and similarity that can make them more receptive to our ideas and suggestions. This likability can lead to increased cooperation and compliance, as people are more willing to say yes to someone they like and trust. In addition, building rapport can help to create a positive emotional state in the other person, making them more open to our persuasive efforts. When people feel good and connected with someone, they are more likely to be in a positive frame of mind and more willing to consider what that person has to say. Furthermore, building rapport can help to establish credibility and expertise in the eyes of the other person. When we connect with someone on a personal level and demonstrate understanding and empathy, we can enhance our perceived authority and trustworthiness, making our persuasive efforts more effective.- Building rapport is a crucial component of persuasive communication. By establishing a connection with others, we can increase likability, create a positive emotional state, and enhance credibility, all of which can make our persuasive efforts more successful. So, it is important to focus on building rapport in our interactions with others to increase the chances of influencing them effectively.
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