Commitment can escalate compliance from "summary" of Influence, New and Expanded by Robert B Cialdini
One factor that significantly influences human behavior is commitment. Once an individual commits to a certain belief or action, they are more likely to comply with requests that are consistent with that commitment. This principle of commitment and consistency plays a crucial role in social influence. When someone makes a public commitment, whether it is through a written statement, a verbal agreement, or an active participation in a particular activity, they are more likely to follow through with their commitment. This is because people strive to maintain a consistent self-image and do not want to appear inconsistent in the eyes of others. Commitment can lead to a psychological state of cognitive dissonance if individuals fail to act in accordance with their commitments. This discomfort motivates them to align their actions with their commitments, thereb...Similar Posts
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