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Building rapport is essential in gaining influence over others from "summary" of Influence by Robert B. Cialdini, PhD

Building rapport involves establishing a sense of mutual liking and trust between individuals. When people feel connected to each other, they are more likely to be influenced by each other. This connection can be formed through similarities in interests, beliefs, or backgrounds. By building rapport with others, one can create a foundation for influence to occur. Rapport can be built through various means, such as finding common ground with the other person, showing genuine interest in their thoughts and feelings, and demonstrating empathy towards their experiences. These actions help to create a positive emotional connection that fosters trust and openness. In gaining...
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    Influence

    Robert B. Cialdini, PhD

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