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Arouse in the other person an eager want from "summary" of How To Win Friends and Influence People by Dale Carnegie

To get what we want from others, we must first understand what they want. People are primarily interested in themselves, their desires, and their needs. Therefore, if we want someone to do something, we must first appeal to their own interests. This concept is essential in dealing with people effectively. When we approach others with a request, we must consider how it aligns with their desires. Rather than focusing on what we want, we should think about how we can present our ideas in a way that appeals to the other person's self-interest. By doing so, we can make our requests more appealing and increase the likelihood of them being fulfilled. To achieve this, we ...
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    How To Win Friends and Influence People

    Dale Carnegie

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