Use the "Ben Franklin Effect" to win people over to your side from "summary" of How to Talk to Anyone : 92 Little Tricks for Big Success in Relationships by Leil Lowndes
When you do someone a favor, you tend to like that person more. It's strange but true. Benjamin Franklin discovered this phenomenon over two centuries ago, and it has been proven true by modern psychological research. Franklin had a rival in the Pennsylvania Assembly who he wanted to win over. Instead of asking for a favor, he asked his rival to lend him a rare book. The rival was pleased to comply and afterward, they became good friends. This is now known as the "Ben Franklin Effect."The reason this trick works is that when you do someone a favor, you justify your actions to yourself by deciding that you must like that person. You wouldn't have done them a favor if you didn't like them, right? This little psychological quirk can be used to your advantage in building relationships. If you want to win someone over to your side, ask them for a small favor. It could be something as simple as borrowing a pen or aski...
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