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People are more likely to be influenced by those they find attractive or similar to themselves from "summary" of Influence by Robert B. Cialdini
The principle of liking is a powerful force that can significantly impact our decisions and behaviors. People are naturally drawn to those they find attractive or similar to themselves. This attraction can lead to increased influence and persuasion in various situations. When we perceive someone as likable, we are more likely to listen to them, trust them, and be swayed by their ideas. This is because we tend to associate positive qualities with people we like, such as intelligence, honesty, and credibility. Furthermore, individuals who are similar to us hold a special appeal. We are more inclined to be influenced by those who share common interests, backgrounds, or belie...
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