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Build strong relationships with customers from "summary" of How to Sell Anything to Anybody by Joe Girard
To succeed in sales, you must understand the importance of forming strong connections with your customers. This goes beyond simply making a sale - it's about building trust, loyalty, and long-term relationships that will benefit both parties in the long run. When you take the time to truly get to know your customers, you show them that you value them as individuals, not just as potential sources of revenue. One of the key ways to build strong relationships with your customers is through communication. Listen to their needs and concerns, and make an effort to address them in a timely and respectful manner. Be proactive in reaching out to them, whether it's to follow up on a sale or just to check in and see how they're doing. By showing that you care about their well-being, you demonstrate that you are invested in their success, not just your own. Another importa...
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