Business model validation is essential before implementation from "summary" of Business Model Generation by Alexander Osterwalder,Yves Pigneur
Before rushing to implement a new business model, it is crucial to validate its viability. Many entrepreneurs make the mistake of diving headfirst into execution without first testing and refining their ideas. This can be a costly error that leads to wasted time, resources, and ultimately, failure.
Validation involves getting feedback from potential customers, partners, and other stakeholders to ensure that there is a market need for the proposed business model. Without this validation, there is a high risk of investing in a model that is not sustainable or profitable in the long run.
One way to validate a business model is through prototyping and testing....
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