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Attitude is everything from "summary" of How I Raised Myself From Failure to Success in Selling by Frank Bettger

Attitude plays a crucial role in determining our success or failure in selling. Our attitude towards our work, our customers, and ourselves can have a significant impact on our performance. It is not enough to simply go through the motions of selling; we must approach our work with a positive and enthusiastic attitude. When we believe in ourselves and in the products we are selling, we are more likely to succeed. Having a positive attitude can help us overcome challenges and setbacks. When faced with rejection or failure, it is easy to become discouraged and lose confidence. However, with the right attitude, we can see these obstacles as opportunities for growth and learning. Instead of dwelling on our failures, we can use them as motivation to improve and do better next time. Our attitude also affects how we interact with our customers. When we approach them with a friendly and optimistic attitude, they are more likely to trust us and be receptive to our sales pitch. On the other hand, a negative or indifferent attitude can turn customers off and make it difficult to close a sale. By maintaining a positive attitude, we can build strong relationships with our customers and increase our chances of success. In addition to our attitude towards our work and our customers, our attitude towards ourselves is also important. Believing in our own abilities and having confidence in our skills can make a big difference in our performance. When we have a positive self-image and believe that we can achieve our goals, we are more likely to work hard and stay motivated.
  1. Attitude is everything when it comes to selling. By maintaining a positive and enthusiastic attitude towards our work, our customers, and ourselves, we can overcome challenges, build strong relationships, and achieve success in selling. It is not enough to simply go through the motions; we must approach our work with a positive mindset and a belief in our own abilities. With the right attitude, we can turn failures into opportunities and reach new heights of success in selling.
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How I Raised Myself From Failure to Success in Selling

Frank Bettger

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