Develop a compelling value proposition that resonates with executives from "summary" of Selling to Big Companies by Jill Konrath
In today’s complex business environment, executives are bombarded with countless messages every day. To capture their attention, you need to have a value proposition that stands out from the crowd. Your value proposition should clearly articulate the unique benefits that your solution provides and how it can solve the specific challenges that executives are facing.
To develop a compelling value proposition that resonates with executives, you must first understand their needs and priorities. This requires conducting thorough research to gain insights into their industry, company, and role. By understanding their pain points and goals, you can tailor your value proposition to address their specific concerns and demonstrate how your solution can help them achieve their objectives.
When crafting your value proposition, it is essential ...
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