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Use triggers strategically to prompt desired actions from "summary" of Hooked by Nir Eyal
Triggers are external stimuli that prompt us to action. They take two forms: external and internal. External triggers are cues from our environment that tell us what to do next. Internal triggers, on the other hand, are cues from within that prompt us to act. Understanding the difference between the two is crucial in designing products that create user habits. Triggers can be used strategically to prompt desired actions. By understanding the psychology behind triggers, product designers can create products that users engage with on a regular basis. For example, by strategically placing triggers in the user experience, designers can create habits that keep users coming back for more. Triggers work in a three-step process: trigger, action, reward. The trigger prompts the user to take action, which is then followed by a reward. This cycle is repeated over and over again until the behavior becomes a habit. By strategically placing triggers throughout the user experience, designers can create products that users engage with regularly. One key aspect of creating effective triggers is timing. Triggers must be placed at the right time in the user experience to be most effective. For example, a trigger that prompts a user to take action too early in the user journey may not be as effective as one that is placed at the right moment.- Triggers are powerful tools that can be used strategically to prompt desired actions. By understanding the psychology behind triggers and how they work in the user experience, product designers can create products that users engage with regularly. By strategically placing triggers throughout the user journey, designers can create habits that keep users coming back for more.
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