Selling is about providing value from "summary" of Go-Givers Sell More by Bob Burg,John David Mann
When we say that selling is about providing value, what exactly do we mean? It's about shifting our focus from getting to giving. It's about constantly asking ourselves, "How can I add value to this person's life?" When we approach sales with this mindset, we become more focused on the needs and wants of our customers rather than just trying to make a sale. Providing value means going above and beyond for our customers. It's about truly understanding their needs and finding ways to meet and exceed those needs. It's about building relationships based on trust and mutual benefit. When we provide value, we are not just selling a product or service – we are solving a problem or fulfilling a desire for our customers. In order to provide value, we must first understand what our customers value. This requires active listening and empathy. We must put ourselves in their shoes and truly understand their perspective. Only then can we tailor our offering to meet their specific needs and desires. Providing value also means being willing to give without expecting anything in return. It's about being generous with our time, knowledge, and resources. When we give freely, without ulterior motives, we build trust and goodwill with our customers. This trust is the foundation of long-lasting and profitable relationships.- Providing value is not just about making a sale – it's about creating value for all parties involved. When we focus on adding value to the lives of our customers, we not only increase our chances of making a sale, but we also create loyal customers who will keep coming back. By providing value, we can truly make a difference in the lives of others and achieve success in sales and beyond.
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