The goal of marketing is to make it easy for people who want what you sell to get it from "summary" of The Personal MBA by Josh Kaufman
The purpose of marketing is to facilitate the process of exchanging value between a seller and a buyer. In order for this exchange to occur, the buyer must want what the seller is offering. If the potential buyer does not desire the product or service being offered, no amount of marketing will persuade them to make a purchase. Therefore, the primary goal of marketing is to identify individuals who are likely to be interested in what you have to offer and make it as easy as possible for them to acquire it. In other words, marketing is about connecting with people who have a need or desire for your product or service and providing them with the information and means to make a purchase. This involves understanding the needs and preferences of your target...
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