Focus on serving, not selling from "summary" of Go-Givers Sell More by Bob Burg,John David Mann
The key to success in sales, and in life, lies in understanding one simple yet profound concept: focus on serving, not selling. This principle is at the heart of a Go-Giver's approach to business and relationships. By shifting our mindset from one of transactions to one of transformation, we can unlock new levels of success and fulfillment. When we focus on serving others, we are able to truly understand their needs, desires, and challenges. This deeper understanding allows us to tailor our products or services to meet those needs in a meaningful way. Instead of pushing a sale, we are able to pull our customers towards a solution that genuinely improves their lives. Serving others is not just about providin...
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