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Avoid attacking their position from "summary" of Getting to Yes by Roger Fisher,William Ury

When negotiating, it can be tempting to attack the other party's position head-on. However, this approach often leads to defensiveness and escalates conflict. Instead of criticizing their position, focus on understanding their interests and concerns. By doing so, you can uncover underlying needs that may not be immediately apparent. Taking the time to listen to the other party and ask open-ended questions can help you gather valuable information about their motivations. This allows you to reframe the conversation in a way that addresses their interests while also advancing your own goals. It's important to remember that attacking someone's position can make them feel cornered and defensive. This can lead to a breakdown in communication and an inability to reach a mutually beneficial agreement. By refraining from attacking their position, you create a more collaborative atmosphere where both parties can work together to find a solution that meets everyone's needs. By focusing on interests rather than positions, you can uncover shared goals and values that can form the basis of a successful negotiation. This approach allows you to move past initial disagreements and work towards a solution that benefits both parties. In summary, avoiding attacking the other party's position is key to fostering a constructive and collaborative negotiation process. By focusing on interests and understanding underlying needs, you can create a more positive and productive environment for reaching a mutually beneficial agreement.
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    Getting to Yes

    Roger Fisher

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