Traditional advertising doesn't resonate with Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z, the generation born between 1995 and 2012, is a unique breed of consumers. They have grown up in a digital world, where information is constantly at their fingertips, and they are bombarded with advertisements everywhere they turn. Traditional forms of advertising, such as TV commercials and print ads, simply do not have the same impact on Gen Z as they did on previous generations. One of the main reasons why traditional advertising doesn't resonate with Gen Z is because they are digital natives. They have been raised on social media platforms like Instagram, Snapchat, and TikTok, where they are constantly exposed to influencer marketing and authentic content. Gen Z values transparency and authenticity in their interactions with brands, and they are more likely to trust r...
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