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Use the power of social proof to your advantage from "summary" of Contagious by Jonah Berger
Social proof is a powerful tool that can be harnessed to make our ideas or products more appealing to others. When we see people around us engaging in a particular behavior or showing interest in a specific item, we are more likely to follow suit. This is because we tend to look to others as a guide for how we should behave. In today's hyper-connected world, social proof can be easily amplified through social media platforms. We see our friends and family members posting about their experiences or purchases, and this can influence our own decis...
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