Brands play a significant role in shaping consumer culture from "summary" of Buying In by Rob Walker
The influence of brands on consumer culture is undeniable. Through a variety of marketing strategies, brands have the power to shape not only what consumers buy, but also how they think and feel about those products. This influence extends beyond individual purchasing decisions, impacting societal norms and values as a whole. One key way in which brands shape consumer culture is by creating and perpetuating trends. By associating their products with certain lifestyles or values, brands can influence consumers to adopt these trends as a way of expressing their identity. This can lead to a cycle of consumption driven by the desire to conform to these cultural norms. In addition to creating trends, brands also play a role in defining what i...
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