Brands need to adapt to Gen Z's communication preferences from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z is a generation that has grown up in an era defined by digital communication. They have mastered the art of texting, tweeting, snapping, and posting with lightning speed and efficiency. For brands to effectively connect with Gen Z, they must adapt to the communication preferences of this tech-savvy generation. This means that brands need to meet Gen Z where they are most comfortable - online and on social media platforms. Gen Z values authenticity and transparency in their interactions with brands. They want to feel like they are engaging with real people, not faceless corporations. Brands that can communicate in a casual, conversational tone will resonate more with Gen ...
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