Authenticity is a must when marketing to Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
In a world inundated with marketing messages, Gen Z has become adept at discerning what is authentic and what is not. This generation values honesty and transparency above all else when it comes to engaging with brands. They expect companies to be genuine in their interactions and to align with their values. This means that marketing efforts must reflect a true understanding of who Gen Z is and what they care about. Gen Z is quick to dismiss any marketing that feels inauthentic or disingenuous. They can spot a phony attempt to connect with them from a mile away. This means that brands need to do their homework and truly get to know this generation in order to create meaningful and effective marketing campaigns. It's not enough to simply pay lip service to Gen Z's interests and concerns; brands must demonstrate a g...
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