They seek connection with brands on a personal level from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z is not just looking for a transactional relationship with brands, they want something deeper. They desire a personal connection that goes beyond just purchasing a product. This generation wants to feel like they are understood and appreciated by the brands they choose to support. They seek out brands that align with their values and beliefs, creating a sense of shared identity. In order to establish this personal connection, brands need to engage with Gen Z on a more authentic and relatable level. This means being transparent, genuine, and human in all interactions. Gen Z can easily see through inauthenticity, so brands need to be sincere in their efforts to connect with this generati...
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