IBM PC launched from "summary" of Fire in the Valley by Paul Freiberger,Michael Swaine
In August 1981, IBM made a bold move by entering the personal computer market with the launch of the IBM PC. This was a significant development in the history of computing, as IBM was known for its dominance in the mainframe computer industry. The decision to enter the personal computer market was driven by a combination of factors, including a desire to remain competitive in the rapidly evolving computer industry and the recognition of the growing demand for personal computers among consumers. The IBM PC was not the first personal computer on the market, but it was the first to be produced by a major player in the computer industry. IBM's reputation for quality and reliability gave the IBM PC an air of legitimacy that other personal computers lacked. The decision to use off-the-shelf components in the IBM PC was a strategic one, as it allowed IBM to bring the product to market quickly and at a competitive price. The launch of the IBM PC had a ripple effect on the computer industry. IBM's entry into the personal computer market legitimized the industry in the eyes of corporate America, leading to increased adoption of personal computers in businesses. The IBM PC also set a standard for compatibility that other computer manufacturers would strive to meet, leading to the development of a thriving ecosystem of hardware and software vendors. The success of the IBM PC was not guaranteed, however. IBM faced stiff competition from established players in the personal computer market, such as Apple and Commodore. In order to differentiate the IBM PC from its competitors, IBM focused on marketing the product to businesses rather than individuals. This strategy paid off, as the IBM PC quickly became the computer of choice for businesses around the world.- The launch of the IBM PC was a watershed moment in the history of computing. By entering the personal computer market, IBM legitimized the industry and set a standard for compatibility that other manufacturers would strive to meet. The success of the IBM PC paved the way for the widespread adoption of personal computers in businesses and established IBM as a major player in the personal computer market.
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